Rethinking Culture in Health Communication: Social Interactions as Intercultural Encounters

An interdisciplinary overview of health communication using a cultural lens―uniquely focused on social interactions in health contextsIn increasingly diverse communities around the world, patients, health professionals, and policymakers embody cultural constructs that impact healthcare processes. Rethinking Culture in Health Communication explores the ways culture influences healthcare, introducing new approaches to understanding social relationships and health policies as a dynamic process involving cultural values, expectations, motivations, and behavioral patterns. This innovative textbook integrates theories and practices in health communication, public health, and medicine to help students relate fundamental concepts to their personal experiences and develop an awareness of how all individuals and groups are shaped by culture. Read more